One word, three unrelated services
In Japan, “Hulu” Means Three Different Things
Search for Hulu from Japan and you will find a Japanese streaming service that has been running since 2011. It is not Disney’s. Nippon TV bought it, it is operated by HJ Holdings, Inc., and it has its own catalogue, its own app and its own price. Nothing about a Disney+ subscription touches it.
Meanwhile Disney renamed its international general-entertainment tile from Star to Hulu in October 2025 — and on Disney’s own Japanese pages, in September 2026, that tile is still called スター. So the one Hulu you might reasonably expect to find inside Disney+ here is the one that is not there.
| Which “Hulu” | Who runs it | What it costs | Does a Disney+ subscription include it? |
|---|
| Hulu Japan (hulu.jp) | HJ Holdings, Inc. — Nippon TV. Not Disney. | ¥1,026/month, rising to ¥1,320 on 1 October 2026 | No. Different company, separate subscription. |
| The tile inside Disney+ Japan | Disney | Included in Disney+ | Yes — but in Japan it is still labelled スター (Star), not Hulu. |
| US Hulu (hulu.com) | Hulu LLC — Disney | From $12.99/month bundled with Disney+ | Only on a US bundle. The agreement puts it in the US and certain US territories. |
And a fourth thing that sounds like all of them. 「Hulu | Disney+ セットプラン」 is a real product: Hulu Japan and Disney+ Japan sold together by the Japanese side. It is a bundle of two companies’ services. The American “Disney+, Hulu Bundle” is one company’s two products. Same shape of name, entirely different thing.
Hulu Japan’s own price notice, published 1 July 2026, in translation — the original is in Japanese and is linked here: “From 1 October 2026 the monthly fee changes from ¥1,026 (tax included) to ¥1,320 (tax included).”
Read the source None of this is a trap anyone set. It is what happens when a brand is sold in one country and kept in another, and then reused globally twenty years later. But it does mean that almost every English-language sentence you read about “Disney+ and Hulu” is describing a product you cannot buy here, and a Japanese sentence about the same two words is describing one you can.