One word, three unrelated services
In Japan, “Hulu” Means Three Different Things
Search for Hulu from Japan and you will find a Japanese streaming service that has been running since 2011. It is not Disney’s. Nippon TV bought it, it is operated by HJ Holdings, Inc., and it has its own catalogue, its own app and its own price. Nothing about a Disney+ subscription touches it.
Meanwhile Disney renamed its international general-entertainment tile from Star to Hulu in October 2025 — and on Disney’s own Japanese pages, in September 2026, that tile is still called スター. So the one Hulu you might reasonably expect to find inside Disney+ here is the one that is not there.
| Which “Hulu” | Who runs it | What it costs | Does a Disney+ subscription include it? |
|---|
| Hulu Japan (hulu.jp) | HJ Holdings, Inc. — Nippon TV. Not Disney. | ¥1,026/month, rising to ¥1,320 on 1 October 2026 | No. Different company, separate subscription. |
| The tile inside Disney+ Japan | Disney | Included in Disney+ | Yes — but in Japan it is still labelled スター (Star), not Hulu. |
| US Hulu (hulu.com) | Hulu LLC — Disney | From $12.99/month bundled with Disney+ | Only on a US bundle. The agreement puts it in the US and certain US territories. |
And a fourth thing that sounds like all of them. 「Hulu | Disney+ セットプラン」 is a real product: Hulu Japan and Disney+ Japan sold together by the Japanese side. It is a bundle of two companies’ services. The American “Disney+, Hulu Bundle” is one company’s two products. Same shape of name, entirely different thing.
Hulu Japan’s own price notice, published 1 July 2026, in translation — the original is in Japanese and is linked here: “From 1 October 2026 the monthly fee changes from ¥1,026 (tax included) to ¥1,320 (tax included).”
Read the source None of this is a trap anyone set. It is what happens when a brand is sold in one country and kept in another, and then reused globally twenty years later. But it does mean that almost every English-language sentence you read about “Disney+ and Hulu” is describing a product you cannot buy here, and a Japanese sentence about the same two words is describing one you can.
What Disney announced, and what Disney’s Japanese pages show
Disney Renamed Star to Hulu. Japan Still Shows Star.
Disney announced the change plainly, and it was a real change: in the United Kingdom, Canada, Australia and other markets the Star tile is now the Hulu tile, with the same content behind it.
Japan is different, and the honest way to put it is as an observation rather than an explanation. Disney’s announcement names no countries at all. Disney’s Japanese pages, checked on three separate addresses on 16 September 2026, still describe スター as the sixth brand alongside Disney, Pixar, Marvel, Star Wars and National Geographic.
The Walt Disney Company, 2 October 2025 — note that no market is named: “The power and value of the Hulu brand will reach worldwide audiences beginning October 8, when it becomes the global General Entertainment brand on Disney+, replacing Star in international markets.”
Read the source Disney+ Japan, 16 September 2026 — “In addition to works from Disney, Pixar, Marvel, Star Wars and National Geographic, the Star brand provides diverse content”: “ディズニー、ピクサー、マーベル、スター・ウォーズ、ナショナル ジオグラフィックの名作・話題作に加え、多様なコンテンツを提供するブランド、スターでは”
Read the source | Checked | Address | Star present? | Hulu present as a tile? |
|---|
| 16 Sep 2026 | disneyplus.com/ja-jp | Yes | No |
| 16 Sep 2026 | disneyplus.disney.co.jp | Yes | No |
| 16 Sep 2026 | disneyplus.com/ja-jp/explore/what-is-disneyplus | Yes | No |
What this page will not tell you is why. It would be easy to write that Disney kept Star in Japan because Nippon TV owns the Hulu name here. That is a reasonable guess and it may well be right, but Disney has published nothing saying so, and a guess presented as a reason is how a page stops being trustworthy. What can be stated is what was announced and what is on the pages today.
One word, four meanings
What “Hulu” Means Where You Are
Here is the same word across the five markets this site covers for Disney+, so you can see your own row next to the others. The comparison is the point: most confusion about this comes from reading advice written for a different row.
Disney announced the rename in October 2025 and it took effect on the eighth. The release describes it as replacing Star “in international markets” and does not list them.
The Walt Disney Company, 2 October 2025: “The power and value of the Hulu brand will reach worldwide audiences beginning October 8, when it becomes the global General Entertainment brand on Disney+, replacing Star in international markets.”
Read the source | Market | What “Hulu” is there | Included in Disney+? |
|---|
| United States | A separate service with its own app and a larger library | Only on a bundle — $12.99/month, fifty cents more than Disney+ alone |
| United Kingdom | A tile inside Disney+, renamed from Star on 8 October 2025 | Yes — included in the Disney+ subscription |
| Canada | A tile inside Disney+, renamed from Star on 8 October 2025 | Yes — included in the Disney+ subscription |
| Japan | Nippon TV’s unrelated service. Disney+ Japan still shows スター. | No — and the Disney tile here is not called Hulu at all |
| India | Not applicable — Disney+ is not sold in India | — |
Read your own row first. An American article telling you to “just use the Hulu tile in Disney+” is describing the United Kingdom or Canada. In Japan that tile is スター, and the thing called Hulu here is somebody else’s company.
None of the differences in that table are caused by your connection, and none of them are fixed by changing it. They are brand and licensing decisions made market by market. What a connection changes is a separate question, and it gets its own section further down.
What you already have
Disney+ in Japan, and What It Costs
Japan has a complete Disney+ service. Prices were revised in March 2026 — Disney announced it on the third of that month, applied it to new subscribers from 25 March, to existing subscribers from 1 May, and to Apple Store billing from 8 May.
Worth knowing before you pick a payment route: Disney’s own annual Premium price and the Apple App Store annual price are not the same number. Buying through a store adds the store’s margin.
| Plan | Monthly | Annual | Note |
|---|
| スタンダード (Standard) | ¥1,250 | ¥12,500 | Two months free on the annual price, by Disney’s own framing |
| プレミアム (Premium) | ¥1,670 | ¥16,700 | Apple App Store annual Premium is quoted separately at ¥16,800 |
Prices change, and this one changed recently. The figures above were read from Disney’s Japanese pages on 16 September 2026, after the March 2026 revision. Check the source before relying on them.
What you get for that is Disney, Pixar, Marvel, Star Wars, National Geographic and スター. What you do not get is the American general-entertainment library in the shape an American subscriber sees it, because catalogue rights are negotiated market by market and a Japanese subscription buys Japanese rights.
A story that keeps being reported early
No, the Hulu App Has Not Shut Down
A fourth thing worth untangling, because it shapes how much to trust the English articles you will read about all of the above.
Since December 2025 the English-language press has reported that Hulu’s app is closing and moving into Disney+. Nine months later it is still on sale, and Disney’s own commercial copy still distinguishes the two. The footnote below is the receipt.
Disney’s own US signup page, retrieved 16 September 2026: “select Hulu content available via Disney+; additional content only available via Hulu app.”
Read the source How it got started. An investor call in August 2025 mentioned a “unified app experience”; Nintendo separately removed the Hulu app from the Switch in February 2026. Two true things, welded into an event Disney has never announced and has never dated.
hulu.com, same date, on Live TV: “Live TV is available in the 50 United States and the District of Columbia only.”
Read the source US Hulu is not sold in Japan either way, so the direct impact here is nil. The indirect impact is the point: the same publications reporting a shutdown that has not occurred are the ones telling Japanese readers what the Hulu tile in Disney+ contains — a tile that, in this country, does not exist.
Straight from the agreement
What Disney Ties to the Account
Having spent three sections on what a name means, here is the part that is actually written down and binding.
Disney+, ESPN, and Hulu Subscriber Agreement, effective 17 October 2025: “This Agreement applies if you purchase a subscription to the Disney+ Service in the U.S. and any supported U.S. territories and use it in other geographic locations where the Disney+ Service is made available.”
Read the source Streaming terms usually say nothing about travel or discourage it vaguely. This one names the case: a US-bought subscription, used elsewhere, provided Disney+ operates there. Japan qualifies. But notice what the sentence is about — the subscription, not the library. Titles are licensed territory by territory, and the app answers to the territory the request arrives from.
The same agreement, on ESPN and Hulu: “The ESPN and Hulu Services are only available in the United States and certain of its territories.”
Read the source The same agreement, defining the term: “‘Household’ means the collection of devices associated with your primary personal residence that are used by the individuals who reside therein.”
Read the source Three clauses, out of a long document. They earn their place by answering the questions raised above; a great deal else in the agreement is not reproduced anywhere here. It is linked whole, one paragraph up. A page can point at a contract, and this one does, but only the contract is the contract.
A consumer line on a United States internet provider, not a datacentre range. It is row one of the four-layer table above and nothing else — which bears saying plainly after a page spent largely on rows two, three and four.
Two different purchases, and only one of them is here. This buys a residential US IP connection. It is not a Disney+ subscription, does not include one, and changes nothing about what Disney is licensed to show in Japan — nor about which storefront your device belongs to. Disney+ is a Walt Disney Company service under the agreement quoted above.