Disney+ in Japan: Three Different Services Are Called Hulu - USip VPN
Disney+ in Japan: Three Different Services Are Called Hulu - USip VPN
A Japanese reader’s guide to a brand name that means three things

Disney+ in Japan: Why “Hulu” Is Three Different Answers

Disney+ is sold in Japan and it works normally. That is not the problem. The problem is that the single most common piece of advice in English — “get the Disney+ and Hulu bundle” — describes three different products depending on where the person saying it is standing, and in Japan it can mean a service Disney does not own.

This page separates them, then says exactly which of the differences a residential US IP address can move and which it cannot. Two of the four layers here have nothing to do with your connection.

Star vs Hulu checked on three separate Disney pagesSubscriber Agreement linked complete, nothing excerpted awayChecked 16 September 2026
Disney+ logo, for the guide to reaching Disney+ from Japan
One word, three unrelated services

In Japan, “Hulu” Means Three Different Things

Search for Hulu from Japan and you will find a Japanese streaming service that has been running since 2011. It is not Disney’s. Nippon TV bought it, it is operated by HJ Holdings, Inc., and it has its own catalogue, its own app and its own price. Nothing about a Disney+ subscription touches it.

Meanwhile Disney renamed its international general-entertainment tile from Star to Hulu in October 2025 — and on Disney’s own Japanese pages, in September 2026, that tile is still called スター. So the one Hulu you might reasonably expect to find inside Disney+ here is the one that is not there.

Which “Hulu”Who runs itWhat it costsDoes a Disney+ subscription include it?
Hulu Japan (hulu.jp)HJ Holdings, Inc. — Nippon TV. Not Disney.¥1,026/month, rising to ¥1,320 on 1 October 2026No. Different company, separate subscription.
The tile inside Disney+ JapanDisneyIncluded in Disney+Yes — but in Japan it is still labelled スター (Star), not Hulu.
US Hulu (hulu.com)Hulu LLC — DisneyFrom $12.99/month bundled with Disney+Only on a US bundle. The agreement puts it in the US and certain US territories.
And a fourth thing that sounds like all of them. 「Hulu | Disney+ セットプラン」 is a real product: Hulu Japan and Disney+ Japan sold together by the Japanese side. It is a bundle of two companies’ services. The American “Disney+, Hulu Bundle” is one company’s two products. Same shape of name, entirely different thing.
Hulu Japan’s own price notice, published 1 July 2026, in translation — the original is in Japanese and is linked here: “From 1 October 2026 the monthly fee changes from ¥1,026 (tax included) to ¥1,320 (tax included).” Read the source

None of this is a trap anyone set. It is what happens when a brand is sold in one country and kept in another, and then reused globally twenty years later. But it does mean that almost every English-language sentence you read about “Disney+ and Hulu” is describing a product you cannot buy here, and a Japanese sentence about the same two words is describing one you can.

What Disney announced, and what Disney’s Japanese pages show

Disney Renamed Star to Hulu. Japan Still Shows Star.

Disney announced the change plainly, and it was a real change: in the United Kingdom, Canada, Australia and other markets the Star tile is now the Hulu tile, with the same content behind it.

Japan is different, and the honest way to put it is as an observation rather than an explanation. Disney’s announcement names no countries at all. Disney’s Japanese pages, checked on three separate addresses on 16 September 2026, still describe スター as the sixth brand alongside Disney, Pixar, Marvel, Star Wars and National Geographic.

The Walt Disney Company, 2 October 2025 — note that no market is named: “The power and value of the Hulu brand will reach worldwide audiences beginning October 8, when it becomes the global General Entertainment brand on Disney+, replacing Star in international markets.” Read the source
Disney+ Japan, 16 September 2026 — “In addition to works from Disney, Pixar, Marvel, Star Wars and National Geographic, the Star brand provides diverse content”: “ディズニー、ピクサー、マーベル、スター・ウォーズ、ナショナル ジオグラフィックの名作・話題作に加え、多様なコンテンツを提供するブランド、スターでは” Read the source
CheckedAddressStar present?Hulu present as a tile?
16 Sep 2026disneyplus.com/ja-jpYesNo
16 Sep 2026disneyplus.disney.co.jpYesNo
16 Sep 2026disneyplus.com/ja-jp/explore/what-is-disneyplusYesNo
What this page will not tell you is why. It would be easy to write that Disney kept Star in Japan because Nippon TV owns the Hulu name here. That is a reasonable guess and it may well be right, but Disney has published nothing saying so, and a guess presented as a reason is how a page stops being trustworthy. What can be stated is what was announced and what is on the pages today.
One word, four meanings

What “Hulu” Means Where You Are

Here is the same word across the five markets this site covers for Disney+, so you can see your own row next to the others. The comparison is the point: most confusion about this comes from reading advice written for a different row.

Disney announced the rename in October 2025 and it took effect on the eighth. The release describes it as replacing Star “in international markets” and does not list them.

The Walt Disney Company, 2 October 2025: “The power and value of the Hulu brand will reach worldwide audiences beginning October 8, when it becomes the global General Entertainment brand on Disney+, replacing Star in international markets.” Read the source
MarketWhat “Hulu” is thereIncluded in Disney+?
United StatesA separate service with its own app and a larger libraryOnly on a bundle — $12.99/month, one dollar more than Disney+ alone
United KingdomA tile inside Disney+, renamed from Star on 8 October 2025Yes — included in the Disney+ subscription
CanadaA tile inside Disney+, renamed from Star on 8 October 2025Yes — included in the Disney+ subscription
JapanNippon TV’s unrelated service. Disney+ Japan still shows スター.No — and the Disney tile here is not called Hulu at all
IndiaNot applicable — Disney+ is not sold in India
Read your own row first. An American article telling you to “just use the Hulu tile in Disney+” is describing the United Kingdom or Canada. In Japan that tile is スター, and the thing called Hulu here is somebody else’s company.

None of the differences in that table are caused by your connection, and none of them are fixed by changing it. They are brand and licensing decisions made market by market. What a connection changes is a separate question, and it gets its own section further down.

What you already have

Disney+ in Japan, and What It Costs

Japan has a complete Disney+ service. Prices were revised in March 2026 — Disney announced it on the third of that month, applied it to new subscribers from 25 March, to existing subscribers from 1 May, and to Apple Store billing from 8 May.

Worth knowing before you pick a payment route: Disney’s own annual Premium price and the Apple App Store annual price are not the same number. Buying through a store adds the store’s margin.

PlanMonthlyAnnualNote
スタンダード (Standard)¥1,250¥12,500Two months free on the annual price, by Disney’s own framing
プレミアム (Premium)¥1,670¥16,700Apple App Store annual Premium is quoted separately at ¥16,800
Prices change, and this one changed recently. The figures above were read from Disney’s Japanese pages on 16 September 2026, after the March 2026 revision. Check the source before relying on them.

What you get for that is Disney, Pixar, Marvel, Star Wars, National Geographic and スター. What you do not get is the American general-entertainment library in the shape an American subscriber sees it, because catalogue rights are negotiated market by market and a Japanese subscription buys Japanese rights.

A story that keeps being reported early

No, the Hulu App Has Not Shut Down

A fourth thing worth untangling, because it shapes how much to trust the English articles you will read about all of the above.

Since December 2025 the English-language press has reported that Hulu’s app is closing and moving into Disney+. Nine months later it is still on sale, and Disney’s own commercial copy still distinguishes the two. The footnote below is the receipt.

Disney’s own US signup page, retrieved 16 September 2026: “select Hulu content available via Disney+; additional content only available via Hulu app.” Read the source
How it got started. An investor call in August 2025 mentioned a “unified app experience”; Nintendo separately removed the Hulu app from the Switch in February 2026. Two true things, welded into an event Disney has never announced and has never dated.
hulu.com, same date, on Live TV: “Live TV is available in the 50 United States and the District of Columbia only.” Read the source

US Hulu is not sold in Japan either way, so the direct impact here is nil. The indirect impact is the point: the same publications reporting a shutdown that has not occurred are the ones telling Japanese readers what the Hulu tile in Disney+ contains — a tile that, in this country, does not exist.

Straight from the agreement

What Disney Ties to the Account

Having spent three sections on what a name means, here is the part that is actually written down and binding.

Disney+, ESPN, and Hulu Subscriber Agreement, effective 17 October 2025: “This Agreement applies if you purchase a subscription to the Disney+ Service in the U.S. and any supported U.S. territories and use it in other geographic locations where the Disney+ Service is made available.” Read the source

Streaming terms usually say nothing about travel or discourage it vaguely. This one names the case: a US-bought subscription, used elsewhere, provided Disney+ operates there. Japan qualifies. But notice what the sentence is about — the subscription, not the library. Titles are licensed territory by territory, and the app answers to the territory the request arrives from.

The same agreement, on ESPN and Hulu: “The ESPN and Hulu Services are only available in the United States and certain of its territories.” Read the source
The same agreement, defining the term: “‘Household’ means the collection of devices associated with your primary personal residence that are used by the individuals who reside therein.” Read the source
Three clauses, out of a long document. They earn their place by answering the questions raised above; a great deal else in the agreement is not reproduced anywhere here. It is linked whole, one paragraph up. A page can point at a contract, and this one does, but only the contract is the contract.
The honest boundary

What a Residential US IP Changes, and What It Does Not

Three of the four things this page has described — a rename that did not happen here, a Japanese company’s service, and a set of yen prices — are untouched by any connection. Here is the boundary, drawn plainly.

It can help with

  • Making your connection appear to originate from a United States consumer line
  • Testing whether a given behaviour is caused by your connection or by something else — which is most of the value
  • Reaching American web services that check the connection and nothing else
  • Separating a network question from an account question, which on this service is the distinction that matters

It cannot provide

  • Changing the Territory your Disney+ account belongs to
  • Turning the スター tile into a Hulu tile
  • Giving you Hulu Japan, which is a different company’s subscription
  • Buying you a US Hulu or ESPN subscription — the agreement puts both in the United States and certain of its territories
  • Changing which app store your device account belongs to
LayerWhat it controlsDoes a residential US IP move it?
Network locationWhere your connection appears to originate.Yes. This is the one layer it moves, and the only one.
The Territory your account belongs toWhich Territory you subscribed in, and therefore what you are entitled to buy.No. That is a property of the account and the purchase, not of the connection.
Catalogue and brand rights in your countryWhether the tile is called Hulu or スター, and which titles are licensed here.No. Brand and catalogue rights are negotiated market by market.
The app store on your deviceWhich storefront offers you the app, and which payment methods it accepts.No. The store decides by account country, not by network.
What the US service costs

US Disney+ Plans and Prices

For comparison, what Disney charges in the United States. Read the last column carefully — the bundle that includes Hulu costs one dollar more than Disney+ on its own, which is why so many American articles treat them as the same purchase.

US planPriceOffer or annualWhat you get
Disney+ (With Ads)$11.99/monthDisney+ only. Hulu is not included.
Disney+ Premium (No Ads)$18.99/month$189.99/yearDisney+ only. Hulu is not included.
Disney+, Hulu Bundle$12.99/month$11.99/month for the first 6 monthsOne dollar more than Disney+ alone.
Disney+, Hulu Bundle Premium$19.99/month$17.99/month for the first 6 monthsAd-free on Disney+ and Hulu.
Disney+, Hulu, ESPN Select Bundle$21.99/monthAdds ESPN Select.
Disney+, Hulu, ESPN Unlimited Bundle$35.99/monthAdds ESPN Unlimited.
Disney+, Hulu, HBO Max Bundle (With Ads)$19.99/monthAdds HBO Max.
Disney+ & Hulu Student$6.49/monthEligibility verified by Disney.
Read from Disney’s own signup pages on 16 September 2026. Prices move; the sources are linked so you can check rather than trust. Bundles are restricted to US residents by the sentence quoted below.
The same page, on who may buy a bundle: “Bundle plans are available to residents of the United States or certain U.S. territories.” Read the source
A controlled, browser-first workflow

Ten Minutes to Find Out Whether the Store Already Answered

On a Japanese handset the app store has usually settled the matter before you open anything, so this sequence is built to expose that first rather than last.

01

Write down what you actually want

Be specific: a named title, the Hulu tile, US Hulu, or a lower price. Each of those has a different answer, and three of the four are not network questions.

Result: you know which layer you are testing.

02

Check it in a desktop browser first

Open Disney+ in a browser on a computer, signed in as you normally are. The browser takes the app store out of the picture entirely, which removes one of the four layers before you change anything.

Result: the store is eliminated or implicated.

03

Connect through a residential US IP and reload

Same browser, same account, connection changed. Reload rather than navigating within the app, so the page re-evaluates.

Result: if nothing changes, it was never the network.

04

Compare the tile row, not just the title

Look at whether the brand row now reads Hulu instead of スター, and whether the catalogue differs. This tells you what followed the connection and what followed the account.

Result: you can name the layer, and stop guessing.

If step three changes nothing, stop. That is a useful answer, not a failed test. It means the thing you are hitting belongs to your account’s Territory, to licensing in Japan, or to your app store — and no connection product of any kind will move those.

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Same four layers, different order on each device

Devices, and Which Layer Speaks First on Each

The four layers do not arrive in the same order on every device. On a computer the browser answers first; on a phone the store has usually answered before you open anything. That changes what is worth checking.

Disney+ on Windows

The cleanest place to test, because a browser removes the app store from the question entirely. If something behaves differently here than on your phone, the difference is the store.

Check in this order

  • Sign in first, then change the connection, then reload
  • Use a normal window before a private one — you want your real account state
  • Compare the brand row: スター or Hulu
  • Note the result before changing a second thing

Step by step

Use the USip Windows guide for the connection step. Then come back here, because on this service the connection is usually not the layer that is answering.

Disney+ on Mac

Same reasoning as Windows. Safari and Chrome can disagree about playback, so if a title fails in one, try the other before concluding anything about your connection.

Check in this order

  • Test in a browser before testing in any app
  • If Safari fails, try Chrome before blaming the network
  • Check whether the failure is the whole service or one title
  • A single title failing is a licensing signal, not a network one

Step by step

Use the USip Mac guide for the connection step. Then come back here, because on this service the connection is usually not the layer that is answering.

Disney+ on iPhone or iPad

On iOS the App Store account’s country decides what is offered and how it is billed, and it decides before your connection is consulted. That is a device and account setting, not a Disney rule.

Check in this order

  • Check which country your App Store account is set to
  • Compare against the same account in a desktop browser
  • If the browser works and the app does not, it is the store
  • Billing route affects price — the Apple annual Premium price is higher than Disney’s own

Step by step

Use the USip iOS guide for the connection step. Then come back here, because on this service the connection is usually not the layer that is answering.

Disney+ on Android

The same store logic as iOS, with the added wrinkle that Android handsets sold in Japan often carry carrier billing, which ties the subscription to an account that is unambiguously Japanese.

Check in this order

  • Check the Play Store account country
  • Check whether the subscription is billed through a carrier
  • Test the same account in a desktop browser
  • Carrier billing is the hardest route to change later

Step by step

Use the USip Android guide for the connection step. Then come back here, because on this service the connection is usually not the layer that is answering.

Disney+ on Fire TV, Android TV, Apple TV, Roku and smart TVs

The device where the store question becomes expensive. A Japanese television is bound to whichever store account set it up, often years ago by someone else in the household, and unpicking that can mean a factory reset and re-pairing every app on it.

Check in this order

  • Establish which store account the set is signed into before anything else
  • Check whether the app is offered to that account at all
  • Settle the question on a computer, where it costs nothing to be wrong
  • If the television is the sole holdout, that is a store finding

Why it is different

This page has argued throughout that the store answers before the network does. A television is where that is most true and most costly: every other device forgives a wrong guess in seconds, and this one can take an evening.

About the walkthroughs. Recorded in November 2022, covering the connection step only. The Disney+ they show predates the international rename entirely, which for a page about naming is at least apt. Use them for the procedure, not for the interface.
Read the message before changing anything

Error 73, and Why It Has Two Different Meanings

One code, two published messages, two different diagnoses. Guides that treat error 73 as a single problem hand out a single fix, and most readers then apply the wrong one.

What the message saysWhat it is telling youWhat to check first
“This content isn’t available to watch in your current location…”A title-level block. The service is working where you are; this particular title is not licensed to be shown there.Try a different title. If others play, this is licensing, and the service is fine.
“Disney+ is only available in certain regions…”A service-level block. Disney+ is not offered in the place it thinks you are.Check where your connection appears to be. In Japan you should not normally see this message at all.
Those two strings are the entirety of what can be quoted. They are the titles under which Disney files its own error-73 articles. The bodies were not readable: the help centre serves an empty shell to an automated request and refuses connections from countries it does not serve at all. The distinction drawn in the table is therefore this page’s reading of two Disney sentences, labelled as such, with nothing further put in Disney’s mouth.

One title fails, the rest play

Likely layer: Catalogue and licensing

Next check: Nothing to fix. That title is not licensed where you are connecting from.

The スター tile is where you expected Hulu

Likely layer: Brand rights, market by market

Next check: Correct behaviour in Japan. It is not a fault and no setting changes it.

The app offers a different price than the website

Likely layer: The app store

Next check: Compare Disney’s own price with the store’s. The store adds its margin; Apple’s annual Premium is ¥16,800 against Disney’s ¥16,700.

Everything fails, on every device, at once

Likely layer: Account or payment, not network

Next check: Sign in on a desktop browser and check the subscription status before touching the connection.

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Get a Residential US IP Address

A consumer line on a United States internet provider, not a datacentre range. It is row one of the four-layer table above and nothing else — which bears saying plainly after a page spent largely on rows two, three and four.

One month

1 Month Pass

€9.99/month

€9.99 each month after the 3-day trial ends.

  • Long enough to run the four steps and read the result
  • Sensible while the store question is still open
  • Rolls month to month; stop once you know
  • 14-day money-back guarantee
Twelve months

12 Month Pass

€5.75/month

€69 per year after the trial ends.

  • The lowest monthly equivalent of the three
  • For when the question is settled and you want it running
  • A single renewal instead of twelve small ones
  • 14-day money-back guarantee
Two different purchases, and only one of them is here. This buys a residential US IP connection. It is not a Disney+ subscription, does not include one, and changes nothing about what Disney is licensed to show in Japan — nor about which storefront your device belongs to. Disney+ is a Walt Disney Company service under the agreement quoted above.
The questions the three-Hulu problem actually generates

Disney+ in Japan — Questions People Actually Ask

Answers with their sources attached, and a plain statement where a source does not exist.

Does Disney+ permit using a VPN?

The Disney+, ESPN, and Hulu Subscriber Agreement is the document that answers this, and it is linked in full in the Sources section of this page. Read the agreement rather than a summary of it — this page quotes the clauses relevant to the questions it asks, not the whole document, and what you agreed to is the document.

Is the Hulu inside Disney+ the same as the Hulu at hulu.com?

No. In markets where Disney has renamed the tile, it is Disney’s international general-entertainment hub, included in the subscription. US Hulu is a separate service with its own app and a larger library, and the agreement states that the ESPN and Hulu Services are only available in the United States and certain of its territories.

Why does Disney+ Japan still say スター?

It does — checked on three Disney-run pages on 16 September 2026. Why is not something Disney has published. The October 2025 announcement says Hulu replaces Star “in international markets” and names no market. Anything beyond that is a guess, and this page does not make it.

If I subscribe to Hulu Japan, do I get Disney+ content?

No. Hulu Japan is operated by HJ Holdings, Inc. — Nippon TV — and is a separate company’s service with its own catalogue. There is a 「Hulu | Disney+ セットプラン」 that sells both together, but that is two subscriptions in one bill, not one service.

Is the Hulu app shutting down?

It has been reported repeatedly since December 2025 and it has not happened. On 16 September 2026 hulu.com sells Hulu plans including Live TV, and Disney’s own US signup page still says additional content is only available via the Hulu app. No Disney source has published a shutdown date.

Can I buy a US Disney+ subscription and use it in Japan?

Disney’s agreement addresses this directly and the sentence is quoted on this page: it applies where a US subscription is used in other locations where Disney+ is made available. What travels is the entitlement; what does not travel is the American catalogue, because what you are shown follows the rights where you are connecting from.

Will a US IP address give me the American Disney+ library?

It changes where your connection appears to originate, which is one of four layers. It does not change your account’s Territory, the licensing that governs what can be shown, or your app store. Whether that single layer is the one stopping you is exactly what the ten-minute test on this page establishes.

Every quote on this page, and where it came from

Sources

Ten addresses, each with the date it was read. The Star-versus-Hulu finding rests on three of them independently, which is why all three are listed rather than just the clearest one.

Two things could not be sourced and are therefore not asserted anywhere on this page. First, Disney has published no explanation for Japan keeping スター, so none is offered. Second, the bodies of Disney’s error-73 help articles could not be retrieved, so only the two message strings Disney publishes as those articles’ titles are quoted. Prices were read on 16 September 2026 and move without notice.

Disney+ works in Japan. What fails here is imported advice — written for a country where one word means one thing. Sort out which of the three Hulus you were actually after, then which layer is standing in the way. The second question takes ten minutes; the first takes about thirty seconds and saves the rest.

A connection is one layer of four. Disney’s agreement and its territorial rights own two more, your app store owns the fourth, and Nippon TV owns the service that shares the name.