Out, as a bloc
Sweden, Norway, Denmark, Finland
All four named in the same exclusion list. Whatever the reasoning, it was not applied country by country — which is why asking “why Sweden?” produces no useful answer.
Not a Swedish quirk — the whole Nordic region was carved out
How to Watch US Prime Video in Sweden
First the correction: Prime Video is not blocked in Sweden. It works normally. If something has offered to unblock it for you, it is selling a fix for a problem you do not have.
What differs is the catalogue, and one part of it differs for a reason Amazon wrote down. The 11-year NBA and WNBA agreement that began in the 2025-26 season excludes Greater China, Poland, Finland, Sweden, Norway, Denmark and the Netherlands from its international packages, while Mexico, Brazil, France, Italy, Spain, Germany, the UK and Ireland all receive expanded coverage. Sweden is not singled out — the entire Nordic bloc was excluded together, which is worth knowing before you go looking for a Swedish explanation that does not exist.
A residential U.S. IP presents the U.S. location that Prime Video's storefront decision reads — that is the mechanism, and it is a narrow one. Given equal space below: the two layers it leaves untouched, Channels and your Amazon account, plus the second country setting living inside your television that no connection has ever been able to reach.
Fact-checked 12 September 2026Amazon's own NBA and pricing announcements linkedUSip and Amazon are separate services
It is not a Swedish problem — it is a Nordic one
Sweden, Norway, Denmark and Finland were excluded together
Prime Video works perfectly well in Sweden. Nobody is locked out, and if a page has offered to “unblock” it for you, it is solving a problem you do not have. What differs is the catalogue — and one part of the catalogue differs for a documented reason.
Amazon's 11-year NBA and WNBA agreement began with the 2025-26 season. The international rights exclude Greater China, Poland, Finland, Sweden, Norway, Denmark and the Netherlands. Sweden is in that sentence, and so is every one of its neighbours.
That matters because the natural Swedish assumption is that a local rights-holder outbid Amazon, or that something specific to Sweden got in the way. Neither is true. The Nordics were drawn as one region and left out as one region, while the large markets further south were all included.
In, with expanded packages
Germany, France, UK, Ireland, Italy, Spain
At least 20 extra primetime games a year plus Conference Finals and Finals. Mexico and Brazil too. Canada joins from 2026-27, which shows these lists are not permanent.
The U.S. storefront
66 regular-season games a year
Plus opening-week doubleheaders, Black Friday games and playoff coverage. This is what a U.S. storefront carries, and it is the difference a U.S. location actually makes here.
We are building this page around one verifiable fact rather than a long list of missing films, because this is the rare claim you can check yourself in a single click. Amazon's announcement is linked at the bottom. The broader “the US library is bigger” point is true and unprovable in particular, and we would rather be clear about which is which.
Three mechanisms, and only one answers to your router
What a US IP moves, and the two layers it leaves alone
Prime Video gets described as a single wall with a single gate. It is three separate mechanisms stacked together, each answering to a different input, and only the first has anything to do with your network.
Working out which layer your problem sits on, before you spend money, is the most useful thing on this page — and on a Swedish setup there is a fourth country setting hiding in the living room, which is the section after this one.
What a US IP does and does not move, checked 12 September 2026
| Layer | What it controls | Does a US IP move it? |
|---|---|---|
| The catalogue you are served | Which titles are “included with Prime” for you — Prime Video swaps catalogues by territory and decides from the country it detects | Yes. This is the layer a residential U.S. IP moves, and for the US library it is the whole job |
| Channels — the add-on subscriptions inside Prime Video | Paramount+, Max, Starz and the rest, bought through Prime Video | No. Amazon treats these as home-country subscriptions and says a network change does not make them available abroad. USip does not supply them |
| Your Amazon account itself | Marketplace, billing address, Prime membership country | No. None of it is set by your network, and changing your address has consequences well beyond Prime Video |
The middle row is where the marketing on competitor sites quietly breaks down. Channels are how you buy Paramount+ or Max through Prime Video, and Amazon's stated position is that they belong to your home country and that changing your network does not make them available abroad. No address fixes that, ours included.
Your router is not the only country setting you own
The television has a nationality of its own
Here is the thing that catches Swedish readers more than anything technical about tunnels, and it is specific to Amazon rather than to streaming in general.
A Fire TV is registered to an Amazon marketplace at the device level. That registration is an account fact stored on the device. It is not derived from your network, it does not change when your address changes, and it will happily contradict the browser on the same Wi-Fi. Smart TV and console apps have the same shape of problem in a different form: the app came from a store, and that store had a region.
So the familiar symptom — “it works on my laptop and not on the TV” — is usually not a failure at all. It is two different country settings disagreeing, and only one of them is something we sell.
Network
The address your connection presents
This is the layer a residential U.S. IP moves, and the one Prime Video reads when it decides which storefront to serve a browser. It is genuinely the whole job — for the browser.
Device
A Fire TV's marketplace registration
Stored on the device, tied to an Amazon account, independent of the router. Changing it is an account operation with consequences for orders and payment, not a network setting, and not something to do casually mid-test.
App store
Smart TV and console apps
The app arrived from a store with a region attached. That region outlives any change to your connection. This is why a console can sit on a working connection and still show a Swedish store.
The practical order: prove it in a browser on a computer, where all three of the things you can actually see are visible. Then decide what the television is worth to you. Starting at the TV means debugging two country settings simultaneously with no way to tell them apart.
What we sell, in plain words
What a residential US IP changes from Sweden
USip supplies a residential U.S. IP connection — one consumer address on a U.S. ISP. It presents a U.S. location, and Prime Video's storefront decision reads that location. That is the product, stated without decoration.
It is not an Amazon Prime membership, not a Prime Video subscription, not a Channels subscription, not a payment method, and not a change to any setting stored on your Amazon account or on your television.
The reason the kind of address matters is that services score addresses as well as countries. A datacentre range shared by thousands of VPN subscribers carries the accumulated history of all of them; an ordinary residential line used by one household carries the profile of a home connection. That is an advantage, not a guarantee — Amazon can block any address it chooses.
Get a residential US IP for Prime Video
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Ten minutes, in this order
How to test the US Prime Video catalogue from Sweden
The order is the useful part, and the second step is the one Swedish readers skip. Prove it where you can see everything before you go near the screen you actually meant.
01
Decide whether this is about the catalogue or the basketball
They need the same fix and have very different odds. A film missing from the Swedish library may simply arrive later on its own. The NBA will not — Amazon's international rights exclude Sweden by name, so no amount of waiting produces it here.
02
Do the whole first test in a browser on a computer
This is the step Swedish readers skip most often, because the television is usually the screen they actually mean. A browser shows you the connection, the public address and which storefront Prime Video decided to serve, all in one place. A TV shows you none of those and adds a registration of its own.
03
Bring up the residential U.S. connection and confirm the address first
Connect, load a public-IP checker, confirm it reports United States rather than Sweden — and only then open Prime Video. Prime Video decides your storefront from the country it detects, and it writes that decision down rather than re-asking on every page load.
04
Read the storefront before you judge a single title
What you want to see is the U.S. store: dollar pricing, the U.S. row of “included with Prime”. That confirms the location signal took. If you chase one film first, you will not be able to tell a storefront failure from a rights case for that film, and the two need completely different responses.
05
Only then decide what to do about the television
Once a browser works, the TV is a separate job with its own country settings — a Fire TV's marketplace registration, a smart TV app's store region. Those are device facts, not network facts. Starting at the TV means debugging two country settings at once, which is how people conclude an address is blocked when it is not.
Get a residential US IP for Prime Video
3-day free trial · 14-day money-back guarantee · Prime membership, Channels and marketplace not included
The browser first, the television last
Device setup for US Prime Video from Sweden
Because Amazon devices carry a marketplace registration of their own, the device section here is really about which country setting you are looking at. Settle the browser, where the connection, the address and the storefront are all visible, then work outwards. Each video below is the USip setup walkthrough for that platform.
Windows
Prove everything here first
A Windows browser isolates the three things you can actually inspect: the connection, the public address and the storefront Prime Video decided to serve. Confirm a checker reports United States rather than Sweden, then open Prime Video in a private window. This is also the machine you will cast from.
Step by step: the Prime Video setup page for Windows, or the general open the windows guide.
macOS
One Apple setting routes around your connection
iCloud Private Relay sends Safari through Apple's own network, bypassing what you just brought up, so a correctly configured Mac can fail for that reason alone. Switch it off before testing. If Chrome shows a U.S. storefront and Safari does not, you have found it.
Step by step: the Prime Video setup page for macOS, or the general open the mac guide.
iPhone and iPad
The app holds state the browser does not
A Prime Video app signed in from Sweden carries its own stored storefront state and is more stubborn than a browser tab. Check in Safari or Chrome first, in a private tab with Private Relay off, so you can see what is actually happening before you fight the app.
Step by step: the Prime Video setup page for iPhone and iPad, or the general open the ios guide.
Android
The battery manager is the thing to watch
Exempt the VPN client from battery optimisation. Android kills background processes aggressively and a tunnel dropped mid-episode looks exactly like a block — it is not one, and reconnecting repeatedly teaches you nothing.
Step by step: the Prime Video setup page for Android, or the general open the android guide.
Fire TV, smart TVs and consoles
The second country setting
A Fire TV is registered to an Amazon marketplace at the device level, independent of your router. Smart TV and console apps carry the store region they were installed from. Neither is a network setting, which is why a working connection can still show you a Swedish store here.
If a browser shows the U.S. storefront and the television still shows the Swedish one, nothing has failed — you are looking at two different country settings, and only the network one is ours. Reconnecting will not change the other.
Get a residential US IP for Prime Video
3-day free trial · 14-day money-back guarantee · Prime membership, Channels and marketplace not included
3-day free trial · from €5.75/month · 14-day money-back
Get a Residential US IP Address for Prime Video
One residential U.S. IP — a consumer address on a U.S. ISP rather than a datacentre range. USip and Amazon are separate services, and the plans below include the connection only. They do not include an Amazon Prime membership, a Prime Video subscription, a Prime Video Channels subscription, a payment method, your Amazon marketplace or account, or rights to any title or event.
Best Start
1 Month Pass
€15.99
€9.99/mo
€9.99/month after a 3-day trial.
- No commitment
- Plan automatically renews after the free trial until canceled
- Pause and resume anytime
- 14-day 100% money-back guarantee
Best Value
6 Months Pass
€6.50/mo
€39/semiannually after a 3-day trial.
- No commitment
- Plan automatically renews after the free trial until canceled
- Pause and resume anytime
- 14-day 100% money-back guarantee
Best Offer
12 Month Pass
€5.75/mo
€69/year after a 3-day free trial.
- No commitment
- Plan automatically renews after the free trial until canceled
- Pause and resume anytime
- 14-day 100% money-back guarantee
Separate services: these prices cover the USip VPN residential U.S. IP connection only. An Amazon Prime membership, a Prime Video subscription, Prime Video Channels subscriptions, your Amazon marketplace and account, billing acceptance and content availability are not included. A U.S. IP changes which catalogue Prime Video serves you and nothing beyond that.
Amazon's prices, not ours
What US Prime Video costs once the storefront is American
A U.S. storefront is where a purchase begins, not where it ends. These are Amazon's U.S. prices, from Amazon's own newsroom rather than a comparison site, so you can see the whole bill before committing to anything.
The Ultra line reads oddly until you know why: it is cheaper than the base tier because it is not a tier of its own. It layers on top of Prime or Prime Video and cannot be bought alone.
US Prime Video pricing, from Amazon's own newsroom, checked 12 September 2026
| Plan | US price | What it is |
|---|---|---|
| Amazon Prime | $14.99/month or $139/year | The full membership — Prime Video plus shipping and everything else |
| Prime Video only | $8.99/month | Prime Video without the rest of the membership |
| Prime Video Ultra | $4.99/month or $45.99/year | Ad-free, 5 concurrent streams instead of 4, 100 downloads instead of 50, 4K/UHD and Dolby Atmos. Requires Prime or Prime Video — it sits on top, which is why it costs less than the base tier |
Worth knowing before you plan the payment side: Amazon does not accept PayPal for Prime or Prime Video. PayPal is one of the ways you can pay us, which is a different question from how you pay them.
The questions Swedish readers actually send
US Prime Video in Sweden — FAQ
Answered from Amazon's own announcements and published prices — starting with the one where the honest answer is that nothing is blocking you.
Is Prime Video available in Sweden?
Yes. Prime Video operates here normally and has done for years, so this page is not about getting access — it is about what the Swedish catalogue carries compared with the American one, and about one gap that Amazon has put in writing.
Can I watch the NBA on Prime Video in Sweden?
No. Amazon's announcement of its 11-year NBA and WNBA agreement, which began with the 2025-26 season, states that the international rights exclude Greater China, Poland, Finland, Sweden, Norway, Denmark and the Netherlands. Sweden is named there. That is the shape of the deal rather than a catalogue gap that might close next month.
Is this a Swedish problem specifically?
No, and this is the part that reframes it. The whole Nordic region was carved out together — Sweden, Norway, Denmark and Finland all appear in the same exclusion list, alongside Poland and Greater China. It is not a Swedish rights-holder blocking Amazon and it is not something a Swedish broadcaster did. It is how Amazon drew the map.
Which countries do get NBA on Prime Video?
The U.S. package is 66 regular-season games a year. Expanded international packages — at least 20 extra primetime games plus Conference Finals and Finals — go to Mexico, Brazil, France, Italy, Spain, Germany, the UK and Ireland, with Canada joining from 2026-27. So the large European markets to the south are in and the whole Nordic bloc is out.
Is the WNBA excluded here too?
It is. From 2026 Prime Video carries 30 WNBA regular-season games a season, announced as worldwide coverage, but the same geographic exclusions are attached to it. For a Swedish viewer that means both competitions sit behind the same carve-out.
Beyond basketball, what is actually in the American library?
More than the Swedish one, which is about as precise as we can honestly be. Prime Video rotates catalogues by territory and the U.S. library is the largest of them, but individual titles arrive and leave every few weeks. A list on this page would be quietly wrong within the month and you would have no way of spotting it, so you get the mechanism and one documented example instead of a table we cannot keep true.
What does a Swedish reader actually gain from a U.S. address?
A different storefront. Prime Video decides which catalogue to serve from the country it detects, so a U.S. location is what swaps the Swedish library for the American one. That is the entire mechanism, and we would rather describe it narrowly than dress it up — nothing here is blocked, so there is nothing to unblock.
Would it get me the NBA games the Nordics are excluded from?
Unproven, and we will not round that up into a yes. Amazon's exclusion wording is published and we have quoted it without alteration. Whether live games actually follow a U.S. storefront for a viewer sitting in Sweden is something we have not verified, and live sport tends to be policed more closely than a catalogue. Test it in the trial window rather than taking our word, and pick the connection for the library.
Does this get me Prime Video Channels?
It does not, and that is worth understanding before rather than after. A Channel — Max, Starz, Paramount+ and the others sold inside Prime Video — is a subscription Amazon considers tied to the country you bought it in, and Amazon's stated position is that moving your network does not carry it across a border. So if a Channel is what you came for, this is the wrong product and we would rather lose the sale than let you find that out yourself.
Does any of this move my marketplace or my Prime membership country?
None of it. Those live on the account, and an account does not take instructions from a network. It is also worth saying why we do not suggest editing them: an Amazon address governs orders, shipping and payment, so changing it reaches a long way past the thing you were trying to watch.
A browser shows the US store but my TV still shows the Swedish one. Why?
Because your television has a country setting of its own. A Fire TV is registered to an Amazon marketplace at the device level, separately from anything your router is doing, and smart TV or console apps carry their own store regions. Your address did not fail — you are looking at a second country setting that the network never touched.
Can I just change the device registration?
Sometimes, and carefully. Device-level marketplace registration is an Amazon account operation with consequences beyond the living room, and a smart TV app's store region is tied to whatever account installed it. We are not going to talk you through falsifying account details to get there — that is exactly the kind of thing these terms prohibit.
Is this different from the VPN I already pay for?
The difference is what the address looks like from Amazon's side. A commercial endpoint lives in a datacentre range that thousands of people share, so it is judged on everything those thousands have done with it; a residential line is one household's connection and reads as one. That is an edge rather than a guarantee — Amazon is free to block any address, ours included, and none of it helps with the television registration described above, which no connection touches.
How much is this altogether?
Keep the two bills separate in your head. Amazon charges $14.99 monthly or $139 a year for Prime, $8.99 monthly for Prime Video on its own, and $4.99 monthly or $45.99 a year for Ultra — Ultra needs one of the first two underneath it, which is the reason it reads as cheaper than the base tier. We took those from Amazon's newsroom, not a price-comparison page. What you pay us is a separate line and never reaches Amazon.
What if it works at home but not at work?
Then you have learned something useful for free. Corporate, campus and hotel networks routinely shut the ports a tunnel needs and force traffic through their own DNS, so the same configuration can behave completely differently on two networks. Compare against a phone hotspot: whichever one fails is the one to blame, and if it is the building, the laptop was never the problem.
Is this legal in Sweden?
VPNs themselves are unremarkable — ordinary privacy and business software, lawful to use here. Where you actually stand is in Amazon's terms rather than in Swedish law: those terms decide what Amazon may do about an address it objects to, and what it does in practice is stop serving that address. So the downside is losing access, not facing a penalty. None of this is legal advice and we are not qualified to give any.
Prime Video from elsewhere
US Prime Video from other countries
Two of the others share Sweden's exclusion. The fourth is the one country in this set where Prime Video genuinely is not available at all.
Where each quote and figure comes from
Sources for every claim on this page
The exclusion list and the prices are quoted from Amazon's own announcements rather than paraphrased from coverage of them, so you can check both in one click.
One decision, made with the facts in front of you
If the Swedish catalogue has it, you are already done
Prime Video is not blocked in Sweden, and we would rather lose the sale than let you believe otherwise. If what you watch is in the Swedish library, you need nothing from us at all.
For the U.S. catalogue, a residential U.S. IP presents the location Prime Video's storefront decision reads, and the catalogue follows that decision. About the basketball we would rather be exact than encouraging: the Nordic carve-out is quoted from Amazon, but whether live games travel with a U.S. storefront is something we have not tested, and sports rights are generally policed harder than libraries are — so let the trial answer that, not us. It moves neither Channels, nor your Amazon account, nor the registration sitting in your television, and Amazon can block any address.
USip supplies the residential U.S. IP connection only. Prime Video, Amazon Prime membership, Channels subscriptions, your Amazon marketplace and content rights belong to Amazon, and Amazon can block any address.